The Project

  • 10/2018 - 06/2019
  • Web
  • Design, Concept


  • Adobe XD

During my Master’s study I was offered the opportunity to develop a business idea for the Creative Pre Incubator program. The goal was to develop the basics of a business plan and subsequently pitch the idea in front of a business angels jury. I was eventually told that my idea was approved and that I was able to participate on the program.

I proposed a website, which would be used by small and medium enterprises to help choose an appropriate business software. A deep learning algorithm would analyse the input and would subsequently suggest very specific and fitting options for a business software.

A clickable dummy was developed in Adobe XD. The design and aesthetics were based on clean structures and efficiency.